_1 meet david

_2 resume

_3 education

_4 happy clients

_5 references

Meet David Benardo

Professionally speaking, David is:
__ senior talent, a dedicated opportunity-spotter & problem-solver
__ an originator of ideas that sell and produce results
__ experienced with 15+ years of generating winning creative/marketing strategies
__ a communications specialist: developer of memorable and distinctive positioning concepts

On a personal level, David is:
__ a positive presence and collaborator
__ an excellent team player, team leader, and independent self-starter
__ a quick study, adaptive, flexible
__ a motivated, consistently driven achiever

What does the job market call this kind of person?
Design Director/Senior Designer, Art Director, Creative Project Manager.

Design Director/Senior Designer Years of overseeing, developing, and delivering brand-driven communications from start to finish, while motivating people to hit the mark.

Art Director Hands-on expert at creating stand-out visuals that capture the attention of target audiences and elicit response.

Creative Project Manager Creative business strategist, ace project/staff manager, planner, vendor selector and supervisor, logistics juggler, schedule and budget keeper.

Your company will gain:
A uniquely talented director, manager, and producer of
1. Innovative creative solutions that deliver higher ROI for your clients
2. Thoroughly knowledgeable creative project leader and developer
3. Distinctive, breakthrough design/fabrication work which will contribute to an enhanced perception of business among clients and prospects

_2 resume

_3 education

_4 happy clients

_5 references

Resume

2003-Present
Freelance Art Director
Ongoing work in progress for leading companies in advertising, print creative, biotech and b2b software.

Clients: Bio-Rad Laboratories : Coda Creative : Intuit : Neon Software : Saint Mary's College : Il Fornaio

Mac/PC: Quark, InDesign, FreeHand, Illustrator, Photoshop, Dreamweaver (4.0+ browsers), Fireworks, Flash, MS Office, xRes, and Haberule.

1999-2003
Bad Cat, Inc. strategic brand communications
Co-founder, Principal

Partner in creative boutique, specializing in strategic brand-driven marketing communications ... from initial objectives to delivery of completed project materials. Generate concept and design, subcontract to and supervise all outside resources as needed. Supervise and hire all staff, talent and production as needed. Product branding and development, collateral, product identity, package design, corporate identity, direct mail, lead generation, web design, trade show graphics, print/online advertising.

Clients:
Macromedia
Andromedia
Coolhand Interactive
Talarian (now Tibco)
Dantz Development Corp: A 3+year exclusive retainer relationship



1988-1999
Rodgers Benardo Design, Berkeley
Creative Director

Partner in full-service marketing design firm...collateral, product identity and package design, corporate identity and applications, direct mail, catalogs and advertising. Generated concept and design. Subcontracted to and supervised all outside suppliers as needed.

Clients:
Macromedia
PeopleSoft
Guthy-Renker
Mindscape
Electronic Arts
Erickson Environmental
Gates Distributing, Richmond (now Synnex)
Lawrence Berkeley Lab
Yes! Entertainment
Talarian (now Tibco)
Symantec
Orion Homes
Duck's Nest Preschools



1986-1988
Gates Distributing, Richmond (now Synnex)
Art Director

During these 2 years of employment, Gates Distributing became the fastest growing privately held company in California. Conceived and developed creative for national advertising and direct mail campaigns, catalogs, and promotional materials. Supervised and hired all freelance talent and staff production team. Interfaced with all outside suppliers, internal marketing department, and various vendors (Toshiba, Microsoft, WordPerfect, Xerox, etc.).



1983-1986
CBS, Pacific Stereo Corporation, Emeryville
Designer

Responsible for visual/creative development and production of national print advertising campaigns, direct mail, and point-of-purchase materials promoting products/vendors from SONY to Mitsubishi.

I. Magnin, San Francisco (full-time freelance 1986) Creative development and production of print advertising campaigns, direct mail, and point-of-purchase

_1 meet David

_2 resume

_3 education

_4 happy clients

_5 references

"Outstanding creative work!..."
---Craig Isaacs, President, Neon Software

"Talented, versatile, and process-driven ..."
---Lawrence A. Zulch, CEO and President, Dantz Development Corporation

"...Love the concepts, the wording, EVERYTHING."
---Catherine Hargrave, Manager Strategic Marketing, Macromedia

"...best damn package I've ever seen!"
---Mark Appel, Manager Strategic Marketing, Nimblefish / LaserTools


Tom Hale, SVP, Business Strategy
Macromedia

Kay Stout
Kay Strategic Branding - Landor Associates

David Ogden, Manager, Creative Services Writers Group
PeopleSoft

Michael Paul, Art Director
LeapFrog Enterprises, Inc. (learning toys)

Jon Maroney, Director of Product Marketing
Extensis Corporation (software)

Mark Appel, Manager Strategic Marketing
Nimblefish

Doug Timewell, Consultant
IBM - Symantec - Macromedia - Toucan Wines

Kerry MacInnes MarCom Goddess
Dantz Development Corp. - Apple

Joel Dreskin, Product Marketing Manager
LucasArts Entertainment

Doug Mogica, President
Coolhand Interactive

Denise Boucher, Consultant
Talarian - Hewlett-Packard

Lawrence A. Zulch, CEO and President
Dantz Development Corp. (software)

Catherine Hargrave, Consultant
Andromedia - Macromedia

Kate Rothrock, Writer/Creative Manager
Antenna Audio Inc.

Mary Gina Funtanilla, Manager Art Production
Niebaum~Coppola (winery)

Craig Isaacs, President
Neon Software

©2004 David Benardo