integrated online/offline

NEW! unpublished ads
b2b and b2c tech ads
b2b lead generation
consumer direct
integrated online/offline

website
signage/exhibit
identity

etc.
thumbnail

more coming soon!

Headline: Only 12% are ever backed up. You're about to change that.

Audience: VARs selling to network admins who hate backing up those darn laptops.

www.dantz.com/notebook -- www.dantz.com/restore -- www.dantz.com/compare

1 of a series consisting of: print trade ads, jump-to pages, targeted e-newsletter ads, and animated banner ads.

Headline: Dear Joe, www.badcatinc.com/joe_schmoe (personalized: firstname_lastname)

Audience: Top marketing execs in San Francisco HQed top Tech companies.

This 1:1 snail-mail direct tease campaign elicited 30% response. Respondents went online to visit their own *personalized* version of an introductory sales letter. Among online visitors, 90% completed a short survey and submitted their email address, requesting more info. One guy wrote a nice note explaining that he wasn't actually in marketing, but would like to receive the premium offered anyway. His FREE Thermodynamic Brainjuice Pen arrived a few days later.

Would you like your own TDBJP? (Yes, it's free, and your office won't be complete without one.) Email brainjuice@getdave.net with the make and model of your very first car... and 2 creative/marcom people you really like who might benefit from being introduced to yours truly.

Headline: Fasten Your Seatbelt.

Audience: Engineers who build proprietary software systems

www.talarian.com/ride -- www.talarian.com/fast -- www.talarian.com/speed

Ad series consisting of print trade ads, jump to pages, print lead generators, and animated banner ads, trade show graphics.

Headline: You Deserve Better.

Audience: Network administrators who have been settling for half-baked data recovery.

www.betterbackup.com

Print ads, animated banners, targeted e-newsletter ads, and 30+ page promotional website, trade show graphics. The betterbackup URL was used company-wide for Dantz Development Corp. (Retrospect Backup software product line) on all marketing materials produced over a two-year period. Out of the 100 or so items produced during that time, a few promotional ideas never saw the light of day or were put on hold-- New VWBeetle AutoWraps driven by commuting employees on the busy highways of the San Francisco Bay Area -- Hot billboards at key traffic spots in metro urban areas (waiting 15 minutes to get on the bridge ... betterbackup?) -- And well dressed businessmen (local talent) strolling through Las Vegas hotels during COMDEX carrying briefcases with graphic stickers that read, *I'm backed up! ... betterbackup.com*