NEW!
unpublished ads
b2b
and b2c tech ads
b2b lead generation
consumer
direct
integrated
online/offline
website
signage/exhibit
identity
etc.
thumbnail
©2004
David Benardo
david@getdave.net
Given
its 94% marketshare, Retrospect software had already dominated the Macintosh
backup market for over a decade. When launch plans for a new Retrospect
for Windows product line accelerated, I was asked to develop a new identity
and packaging system. My competitive analysis revealed that, unlike Macintosh
software, Windows products must literally sell themselves off the shelf,
and that best-selling software names were always self-explanatory. I proposed
and implemented a new naming system, then fashioned a fresh, hard-working
brand identity into Mac and Windows package lines for what would now be
known as Retrospect BACKUP.
Retail sales? From zero to $5mil in year one.
LaserTools
-promotional
mark
PeopleSoft
-corporate event mark
----
Erickson
Environmental
-promotional mark
Lawrence
Berkeley National Laboratory
-50th-year
corporate
identity
Dantz
Development Corporation
-software
product-line brand identity
Stereo
Plus
-retail
service mark
Bad
Cat, Inc.
-corporate identity
Macromedia/Andromedia
-online conference series
coolhand
interactive
-interactive
game company identity
Orion Homes
-home
builder corporate identity
peer
coach
-online
corporate identity
Meg
Zweiback
-family
consultation identity
The
Academy of Art College
-academic promotional mark
in use 4+ years
-
PeopleSoft
-corporate event mark