NEW!
unpublished ads
b2b
and b2c tech ads
b2b lead generation
consumer
direct
integrated
online/offline
website
signage/exhibit
identity
etc.
thumbnail
©2004
David Benardo
david@getdave.net
PeopleSoft's Summit at Blackhawk was a 3-day event designed to
introduce the company and its products to the CEOs of PeopleSoft's top
100 most-wanted clients. Knowing that typical invitations would hardly
impress this over-solicited group, I designed an elegant black wood box.
Each would be hand assembled and delivered. Inside, recipients found a
black
hawk-embossed golden
golf ball with a personally signed note from PeopleSoft's own CEO, David
Duffield. Response was unprecedented! Most of those invited asked to bring
guests of their own, virtually doubling attendance originally planned.
btw: While this invitation generated an almost 200% response, its entire cost was only 50% of budgets that predated my involvement.
Talarian
(now Tibco)
Macromedia
PeopleSoft
Andromedia
Talarian
(now Tibco)
more coming soon!